Have A Look At Some Of My Case Study.
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Dec 2023 - Dec2024
Case Study:
Transforming Appliance Repair Leads with Strategic Google Ads Optimization
Associated with Google Ads Expert
Background:
A local appliance repair business, new to Google Ads, faced initial challenges generating conversions. Seeking to enhance their online presence, they enlisted the expertise of our Google Ads team.
Objective:
Maximize leads and calls for the appliance repair business through effective Google Search Ads.
Strategy:
Thorough Keyword Research:
Conducted extensive research to identify high-intent keywords relevant to appliance repair services in the local area.
Compelling Ad Copy:
Crafted compelling and concise ad copies highlighting quick service, expertise, and competitive pricing to capture user attention.
Targeted Ad Extensions:
Utilized site link and callout extensions to provide additional information, enhancing ad visibility and user engagement.
Geotargeting and Schedule Optimization:
Refined targeting parameters to focus on the local service area and optimized ad scheduling for peak hours of appliance repair inquiries.
Conversion Tracking Implementation:
Implemented robust conversion tracking to measure online lead submissions and phone calls accurately.
Results:
First 30 Days:
Zero conversions initially.
initially.Post-Optimization (Last 30 Days):
41 high-quality leads generated through online form submissions.
22 phone calls received directly from Google Search Ads.
This notable improvement in lead generation and call volume signifies a significant return on investment for the client. The optimized campaign not only attracted potential customers but also drove valuable phone calls, indicating an increased interest in their Appliance Repair services.
Sep 2024
Case Study:
Resolving GA4 Data and Website Data Mismatch
Client Profile:
Industry:
E-commerce
Website: WordPress Website
Challenge:
Discrepancy in Google Analytics 4 (GA4) data compared to the client’s website data.
Our client, a thriving e-commerce business, was facing a significant challenge. They had recently implemented Google Analytics 4 (GA4) to gain deeper insights into their website’s performance and user behavior. However, they noticed a perplexing issue – there was a noticeable mismatch between the data in GA4 and the data reported by their website’s internal analytics.
The client was concerned about the accuracy of their analytics data, as this mismatch hindered their ability to make informed decisions. They couldn’t rely on data that didn’t align, and it was impacting their marketing strategies and budget allocation.
As a seasoned GA4 expert, we took a methodical approach to address this challenge:
Thorough Data Audit
Data Comparison
Identifying Discrepancies
Implementing missing tracking codes and event configurations in GA4.
Adjusting sampling settings in GA4 to ensure accurate reporting.
Standardizing data collection methodologies between GA4 and the website’s internal analytics.
Testing and Validation: We rigorously tested the changes to ensure that data discrepancies were eliminated. This involved tracking user journeys, events, and conversions to confirm accurate data collection.
Results:
After the implementation of our resolution plan, the client witnessed remarkable improvements:
Data Alignment:
GA4 data now closely matched the data reported by the website’s internal analytics tool, providing the client with consistent and reliable insights.
Informed Decision-Making:
With confidence in their analytics data, the client could make informed decisions about marketing strategies, budget allocation, and website optimization.
Jul 2023 - Present
Case Study:
Optimizing Google Ads Campaign for Auto Detailing
Associated with Google Ads Expert
𝐂𝐥𝐢𝐞𝐧𝐭 𝐏𝐫𝐨𝐟𝐢𝐥𝐞:
– Industry: Auto Detailing
– Client Budget: $500 per month
𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧:
Our client, an auto detailing business, approached us with the goal of improving their Google Ads campaign performance. They were initially running the campaign themselves and achieved some results but were looking for professional expertise to maximize their ROI. The initial campaign had the following metrics:
- 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬: 14
– Click-Through Rate (CTR): 7.38%
– Conversion Rate: 5.88%
– Cost per Conversion: $27.34
𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬:
– Limited budget of $500 per month
– Competitive market with multiple auto detailing businesses
– Low conversion rate and high cost per conversion
𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:
We conducted a thorough analysis of the existing Google Ads campaign and identified several areas for improvement. Our strategy included the following key elements:
1. Keyword Optimization: We conducted extensive keyword research to identify relevant keywords with a focus on long-tail keywords that were more likely to convert. This helped us refine the campaign’s targeting.
2. Ad Copy Enhancement
3. Ad Extensions
4. Negative Keyword Management
5. Budget Allocation
Results:
After implementing our optimization strategy over the course of one month, we observed significant improvements in the campaign’s performance:
– 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬: 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐟𝐫𝐨𝐦 14 𝐭𝐨 25, a 79% improvement.
– Click-Through Rate (CTR): Improved from 7.38% to 8.98%, demonstrating better ad relevance and appeal.
– Conversion Rate: Soared from 5.88% to an impressive 12.32%, reflecting a substantial boost in the campaign’s effectiveness.
– Cost per Conversion: Reduced from $27.34 to $15.12, indicating a more efficient use of the client’s budget.
Apr 2022 - Jan 2024
Client Background:
Our client, a well-established real estate agency, operates in a highly competitive market. They were looking to expand their online presence and generate a higher volume of quality leads from potential homebuyers and sellers.
1. Intense Competition
2. Diverse Audience
3. Conversion Rate Optimization
4. Budget Constraints
Strategy:
1. Thorough Keyword Research
2. High-Quality Ad Copy
3. Segmented Campaigns
4. Ad Extensions
5. Landing Page Optimization
6. Conversion Tracking
7. Budget Allocation
Tactics:
1. A/B Testing: We continuously performed A/B testing to refine ad copy, keywords, and landing page elements.
2. Bid Optimization: Regular bid adjustments were made to maintain a balance between budget and the cost-per-conversion.
3. Negative Keywords: We continually updated the list of negative keywords to filter out irrelevant traffic.
4. Geo-Targeting: We fine-tuned the campaigns to target specific geographic areas where the client’s services were most in demand.
5. Ad Scheduling: We scheduled ads to appear during peak times when potential clients were most active.
6. Responsive Search Ads: We utilized Google’s responsive search ads to automatically test different ad combinations and identify the most effective ones.
Results:
After a six-month period of implementing the above strategies and tactics, our client’s Google Ads campaign achieved the following results:
– 62,000 clicks to the client’s website.
– 8,000 successful conversions, including lead submissions, contact inquiries, and calls.
– A significant increase in conversion rates, exceeding the client’s initial expectations.
– An improved Click-Through Rate (CTR) and a decreased Cost Per Click (CPC).
– A substantial boost in the client’s online presence and brand recognition.
May 2023 - Aug 2024
Case Study:
Driving E-Commerce Success
Through Targeted Google Ads Campaign
Client: Electronics - A Leading Online Electronics Retailer
Industry: E-Commerce
Duration: 6 months
Objective:
Increase online sales and ROI through a focused Google Ads campaign.
Challenge:
Electronics, a prominent player in the online electronics retail industry, sought to enhance their digital presence and boost sales through a more effective online advertising strategy.
Solution:
A comprehensive solution was devised by our digital marketing team to address Electronics’ challenges and objectives.
1. Strategic Audience Segmentation: Extensive market research and data analysis were conducted to identify the most lucrative customer segments. These segments were then used to create specific buyer personas that guided the campaign’s targeting and messaging.
2. Keyword Optimization: In-depth keyword research was performed to identify the most relevant and high-converting keywords in the electronics industry. This ensured that the campaign targeted potential customers who were actively searching for products that Electronics offered.
Results:
The results of the Google Ads campaign were highly successful and exceeded the client’s expectations.
1. Increased Traffic: The targeted campaign resulted in a 40% increase in website traffic, with the majority of visitors coming from the identified buyer personas.
2. Higher Conversions: Conversions on the website experienced a remarkable 25% increase, indicating that the campaign effectively connected with the right audience and motivated them to make purchases.
3. Improved ROI: With a combination of increased sales and a better understanding of budget allocation, the campaign achieved a 30% boost in return on ad spend (ROAS) within the first three months.
Skills:
Google Adwords Professional · Pay Per Click (PPC) · Google Ads · Google Ads PPC
Jun 2023 - Aug 2024
Google Ads Campaign
The primary objective of this project is to develop and implement a Google Ads campaign that aligns with Jon’s Company business goals and objectives. The specific objectives include:
Audience Research and Segmentation:
Conduct thorough market research to identify the target audience segments that are most likely to convert. Develop detailed buyer personas to tailor ad messaging and placements accordingly.
Keyword Analysis:
Perform comprehensive keyword research to identify high-impact keywords that potential customers are searching for. This will ensure that the campaign targets the right audience at the right time.
Ad Creation and Optimization:
Create engaging and relevant ad copies that resonate with the identified audience segments. Continuously optimize ad content, headlines, and visuals to improve click-through rates (CTR) and Quality Score.
Landing Page Optimization:
Develop optimized landing pages that align with the ad content and provide a seamless user experience. This will improve the chances of conversion once users click on the ads.
Budget Allocation:
Strategically allocate the budget across different ad campaigns and keywords to ensure maximum ROI. Constantly monitor and adjust budget distribution based on performance data.
Ad Placement and Targeting:
Utilize Google Ads’ advanced targeting options, such as location targeting, device targeting, and demographic targeting, to deliver ads to the most relevant audiences.
Ad Performance Tracking:
Implement robust tracking mechanisms to monitor the performance of the campaign in real-time. Analyze key metrics such as CTR, conversion rate, cost per conversion, and ROI.
A/B Testing:
Conduct A/B tests on ad copies, visuals, and landing pages to identify the most effective combinations. Iteratively refine the campaign based on test results.
Skills:
Google Adwords Professional · Google Analytics · Pay Per Click (PPC) · Google Ads · Google Ads Editor · Google Ads PPC · Digital Marketing
Jun 2023 - Sep 2024
Case Study:
Maximizing ROI Through Strategic Google Ads Campaign Management
Overview:
This case study illustrates a successful collaboration between a digital marketing agency and a client seeking to enhance their online visibility and drive conversions using Google Ads.
Client Background:
The client, a medium-sized e-commerce retailer specializing in outdoor equipment, aimed to expand their online presence and boost sales through their website.
Challenge:
The primary challenge was to transform the client’s underperforming Google Ads campaigns into efficient and cost-effective drivers of targeted traffic and sales.
Strategy and Implementation:
The agency developed a comprehensive strategy tailored to the client’s unique requirements:
Keyword Refinement
Ad Copy Optimization
Segmented Campaigns
Conversion Tracking:
Robust conversion tracking mechanisms were implemented to accurately measure the impact of each campaign on the client’s sales and lead generation.
A/B Testing:
The agency performed A/B tests on ad variations, landing pages, and call-to-action elements to identify the most effective combinations and refine campaign performance.
Results:
The strategic implementation of the agency’s campaign management approach yielded impressive results:
Increased ROI:
The client’s ROI saw a substantial increase, with the cost of acquiring customers decreasing significantly while maintaining or even increasing conversion rates.
Lower CPC:
By focusing on relevant keywords and improving Quality Scores, the agency successfully reduced the client’s Cost-Per-Click, stretching their advertising budget further.
Improved Click-Through Rate (CTR):
Optimized ad copy and relevant keyword targeting led to a notable increase in CTR, indicating higher engagement and user interest.
Enhanced Conversions:
The refined campaigns resulted in higher-quality traffic, translating into increased conversions and overall revenue for the client.
Jul 2023 - Oct 2024
Case Study:
Driving Success MINI Car Dealership Google Ads In USA NY
Associated with Google Ads Expert
In 2023, a MINI car dealership in New York embarked on a strategic digital marketing journey to boost brand visibility and increase showroom traffic through Google Ads. Facing fierce competition in the automotive market, the dealership aimed to leverage the power of targeted online advertising to reach potential customers in the USA, particularly in New York.
Campaign Strategy:
The dealership’s marketing team meticulously crafted a Google Ads campaign tailored to the preferences and behaviors of their target audience. They focused on key elements:
Geo-Targeting:
Precise geographic targeting ensured that the ads reached users within a specified radius of the dealership, optimizing budget allocation and increasing local relevance.
Ad Creatives:
Engaging ad creatives highlighted the unique features of MINI cars, emphasizing their compact design, fuel efficiency, and cutting-edge technology. Compelling visuals and concise, impactful copy were crafted to capture attention and generate interest.
Keyword Optimization:
Thorough keyword research identified search terms related to MINI cars, the automotive industry, and local car dealerships. A strategic mix of broad and specific keywords was implemented to maximize visibility and relevancy.
Mobile Optimization:
Recognizing the prevalence of mobile searches, the campaign was optimized for various devices, ensuring a seamless and user-friendly experience for potential customers browsing on smartphones and tablets.
Results:
The Google Ads campaign yielded impressive results within the first quarter:
Increased Click-Through Rate (CTR):
By optimizing ad relevancy and targeting, the dealership achieved a 25% increase in CTR, driving more qualified traffic to their website and showroom.
Improved Conversion Rates:
The strategic combination of compelling ad creatives and a user-friendly website contributed to a 20% improvement in conversion rates, translating ad clicks into meaningful interactions and inquiries.
Jan 2023 - May 2023
Case Study:
WordPress SEO Success:
A Case Study Project Description
Project Overview:
We invite a talented WordPress SEO expert to collaborate on an exciting case study project that showcases your skills, creativity, and ability to drive exceptional results. This case study will spotlight a real-world scenario where you successfully optimized a WordPress website, leading to significant improvements in organic search visibility, traffic, and conversions.
Project Scope:
Select a WordPress website from your portfolio that represents a challenging yet rewarding SEO project.
Document the initial state of the website, including key metrics such as organic traffic, search engine rankings, and conversion rates.
Outline the specific SEO challenges and opportunities that the website presented.
Describe the strategic approach you took to address these challenges and achieve the project goals.
Highlight the SEO techniques, tools, and tactics you employed during the optimization process.
Provide a timeline of the project’s milestones and key achievements.
Showcase before-and-after comparisons of organic traffic, keyword rankings, and conversion metrics.
Share insights and lessons learned from the project, including any unexpected discoveries or strategies that yielded remarkable results.
Include any client testimonials or feedback regarding the impact of your SEO efforts.
Key Objectives:
Demonstrate your ability to formulate and execute effective WordPress SEO strategies.
Showcase your capacity to deliver measurable improvements in organic search visibility and website performance.
Illustrate your proficiency in using SEO tools, analytics, and reporting to track progress and make data-driven decisions.
Offer valuable insights and takeaways that can benefit other WordPress website owners and SEO practitioners.
Feb 2024 - Present
Case Study:
Driving Success for a Cake Business in Dubai Using Google Ads
Associated with Google Ads Expert
Client Overview:
The client operates a premium cake business in Dubai, offering custom cakes for events, celebrations, and corporate occasions
Campaign Objectives :
Increase online purchases directly from the website.
Generate high-quality leads through a lead form.
Drive customer engagement and inquiries via WhatsApp.
Campaign Performance (Last 30 Days)
Website Purchases: 54
Lead Form Submissions: 600+
WhatsApp Conversions: 600+
Strategy Overview:
Keyword Targeting:
Focused on high-intent keywords like “custom cakes Dubai,” “wedding cakes Dubai,” and “birthday cakes near me.”
Implemented negative keywords to filter irrelevant traffic.
Ad Formats:
Search Ads: Highlighted the unique value propositions, such as same-day delivery, custom designs, and premium ingredients.
Performance Max Campaign Remarketing:
Retargeted visitors who browsed the website or abandoned the cart with dynamic ads showcasing the exact products they viewed.
WhatsApp Integration:
Added a “Click-to-WhatsApp” feature in ads to facilitate quick and personalized communication.
Lead Form Optimization:
Designed a simple, engaging lead form to capture essential details while ensuring minimal friction in the process.
Analytics and Optimization:
Conversion Rate: 3.2% (industry average: ~2%).Most successful ads focused on limited-time offers like “Order Today and Get Free Delivery.”
Lead Form Submissions:
High engagement due to simplified forms and incentivized offers such as a 10% discount for first-time leads.
WhatsApp Conversions:
Enabled seamless communication with over 600 potential customers, fostering trust and personalized customer service.
Cost Efficiency:
Optimized cost-per-click (CPC) with strategic bidding, resulting in a significant return on ad spend (ROAS).
Challenges and Solutions
Challenge: High competition in Dubai’s cake market.
Solution: Focused on premium positioning, emphasizing customization and quality.
Challenge: High ad costs in affluent areas.
Nov 2024 - Dec 2024
Case Study:
Unlocking Success with Google Ads for a Locksmith Business - 77 Phone Call leads 1st Month
Background
A locksmith business was struggling to generate leads through their Google Ads campaigns. With no conversions recorded in the previous 30 days, the business faced a critical challenge: how to attract quality leads and grow their customer base. As a Google Ads specialist, I was brought in to address these challenges and turn the account around.
Objectives
Generate high-quality leads (phone calls and form submissions).
Comprehensive Campaign Audit
I thoroughly reviewed the account to identify areas of improvement. Key issues included:
Irrelevant and broad keywords draining the budget.
Poorly written ad copy failing to engage users.
No ad extensions, reducing the ad’s visibility and appeal.
Strategic Keyword Optimization
Ensured landing pages were fast, mobile-friendly, and featured strong CTAs like “Call Now” and “Request a Free Quote.”
Results
Over a 30-day period, the campaign saw remarkable improvements:
77 phone call leads generated directly from the campaigns.
253 total clicks with a highly competitive $15.20 cost per conversion.
Maintained an ad spend of $1,270, ensuring cost efficiency.
Feb 2025 - Mar 2025
Case Study:
Google Ads Success for Auto Repair Shop in Kuwait
📍 Industry: Auto Repair
📍 Location: Kuwait
📍 Campaign Duration: Last 7 Days
🚀 Overview
An auto repair shop in Kuwait wanted to increase customer inquiries and attract more local car owners looking for repair and maintenance services. We launched a Google Ads campaign focusing on high-intent keywords to drive targeted traffic, conversions, and cost-effective results.
📊 Campaign Performance (Last 7 Days)
✔ Clicks: 1,540 🚗 (Highly targeted potential customers landed on the website!)
✔ Conversions: 94 🎯 (Bookings, calls, or inquiries – real customers taking action!)
✔ Cost Per Conversion: $1.66 💰 (Affordable new customer acquisition!)
✔ Total Ad Spend: $156 🔥 (Excellent return on investment!)
🎯 Strategy & Approach
✅ Keyword Optimization: Focused on high-intent keywords like “auto repair near me,” “car service in Kuwait,” “best car workshop Kuwait,” and more.
✅ Ad Copy & Extensions: Created compelling, action-driven ad copies with callouts and structured snippets to highlight services and offers.
✅ Geo-Targeting: Optimized the campaign to target car owners in Kuwait actively searching for auto repair services.
✅ Landing Page Optimization: Ensured the landing page was fast, mobile-friendly, and conversion-focused, making it easy for users to book services.
✅ Negative Keywords: Filtered out irrelevant searches like “DIY car repair,” “cheap car repair,” and “car detailing” to maximize ad budget efficiency.
💡 Key Takeaways
🔹 High Click-Through Rate (CTR): Strong ad engagement due to targeted keywords and ad copy.
🔹 Low Cost Per Conversion: Acquiring a new customer for just $1.66, making it an extremely cost-effective campaign.
🔹 Scalability: With these results, increasing the budget could further boost leads and conversions.
🔹 Continuous Optimization: Ongoing adjustments ensure lower costs & higher conversions over time.
📢 Conclusion & Next Steps
This Google Ads campaign successfully helped the auto repair shop in Kuwait attract 94 new customers in just 7 days with an affordable cost of $1.66 per lead. By refining keyword targeting, optimizing ads, and leveraging conversion tracking, we ensured maximum efficiency and high ROI.
📞 Want similar results for your business? Let’s create a powerful Google Ads strategy tailored to your needs! 🚀
Apr 2025 - Jun 2025
Case Study:
🚘 Google Ads Case Study: Bclean – Car Detailing Business in Canada By Freelancer Mostafizur, Google Ads Specialist
🧼 Business Overview:
Bclean is a car detailing service based in Canada, aiming to attract local customers through online channels. When I first took over the Google Ads campaign, the business was struggling to generate leads effectively, resulting in low conversions and inefficient ad spend.
🧩 The Challenge:
When I began managing the project, Bclean’s Google Ads account had the following issues:
Poor conversion tracking setup
Low conversion volume
Unoptimized bidding strategies
Lack of targeted ad copy and keywords
Despite spending money on ads, the return was minimal. The business had potential but lacked the proper campaign structure and data-driven strategy to succeed.
🔧 The Strategy I Implemented:
As a certified Google Ads specialist, I took a step-by-step approach:
Account & Conversion Audit – Identified and fixed tracking issues to ensure accurate conversion reporting.
Restructured Campaigns – Created a lead-focused search campaign targeting high-intent keywords like “car detailing near me,” “mobile car wash Canada,” and other location-based phrases.
Ad Copy Optimization – Wrote compelling, location-specific ad copy that emphasized Bclean’s unique selling points like fast service, quality results, and affordability.
Used Smart Bidding (Maximize Conversions) – Switched bidding strategy to leverage Google’s AI for optimal performance.
Improved Landing Pages – Ensured the landing experience was mobile-friendly and CTA-driven to support conversions.
Continuous A/B Testing – Regularly tested ads, extensions, and landing pages to drive better results.
📊 The Results (April 1 – June 4, 2025):
Metric Result
Total Cost $1,460
Conversions 127
Cost per Conversion $11.47
Conversion Rate 19.84%
Optimization Score 95.5%
✅ Within just one month, the performance began to turn around dramatically. The conversion rate increased steadily, and the cost per lead dropped significantly.
✅ The business now receives a steady flow of qualified leads, allowing Bclean to grow its customer base and revenue predictably.
🏆 Client Outcome:
Thanks to a well-structured and continuously optimized Google Ads campaign, Bclean:
Gained more local visibility
Increased booking requests
Lowered cost per acquisition
Experienced improved ROI on ad spend
📣 Testimonial (Optional Suggestion):
📣 Testimonial (Optional Suggestion):
“After Freelancer Mostafizur took over our Google Ads, we saw a huge turnaround. Leads started flowing in at a great cost. Highly recommend!” – Bclean Owner
📌 Final Words:
If you’re a service-based business struggling with your Google Ads performance, let’s talk. With the right strategy, tools, and expert management, success is just a few clicks away.
Apr 2025 - Jun 2025
Case Study:
🛞 Mobile Tyre Fitting Company in the UK By Freelancer Mostafizur, Google Ads Specialist
🚗 Business Overview:
This UK-based Tyre Fitting company provides fast, reliable tyre fitting and emergency roadside services. Before I joined the project, the company was facing challenges in acquiring consistent leads and making their ad spend count.
They needed a steady stream of phone calls and online conversions — urgently and affordably.
⚠ The Problem:
When I began working with the business:
Ad campaigns were underperforming
High cost per lead
Inconsistent phone call leads
Limited budget being wasted on low-intent clicks
They were spending without truly converting. That’s where I came in to turn things around.
💡 My Strategic Approach:
As a Google Ads expert, I took a comprehensive approach:
Keyword Overhaul: Focused on high-converting keywords like “mobile tyre fitting near me,” “emergency tyre replacement,” and local service terms with clear buying intent.
Geo-Targeting: Narrowed targeting to specific postcodes and service areas for higher relevance.
Phone Call Tracking: Set up advanced call tracking to attribute conversions properly.
Conversion-Optimized Ads: Wrote compelling copy emphasizing speed, availability, and 24/7 support — driving urgency.
Ad Schedule Optimization: Increased bids during peak hours when users are most likely to need emergency services.
Landing Page Refinement: Improved mobile speed and added clearer CTAs and trust badges.
📊 Results (April 1 – June 16, 2025):
Metric Result
Phone Call Leads 217
Clicks 1,090
Total Conversions 259
Cost per Conversion £20.76
Optimization Score 96.4%
🔥 The campaign now delivers consistent, high-quality leads — mostly direct phone calls, which are extremely valuable for emergency services like tyre fitting.
✅ Outcome for the Client:
Drastic improvement in lead volume and quality
Cost-efficient campaign performance
Streamlined customer acquisition via phone calls
Strong online presence in local service areas
“Mostafizur transformed our ads. We’re now getting regular phone leads at a great cost — exactly what we needed.” – Tyre Fitting Company (UK)
🧠 Final Thoughts:
This success proves that with the right strategy, even urgent, location-based services can thrive on Google Ads. It’s not about spending more — it’s about spending smarter.
